Unit 14
What is a 'Genre?' - Define
A category of art, music, or literature
What is a 'Magazine?' - Define
A periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership.
Difference between 'PRINT' & 'DIGITAL' magazines
Lower costs
A paper magazine has to be printed, distributed and finally sold by the newsagents. These three processes, of course, incur a cost. Moreover, unsold copies of the magazine represent a loss for the publisher.
Digital, on the contrary, allows publishers to distribute their magazines on the web, without having to pay the commercial mediation of suppliers and sellers.
Digital, on the contrary, allows publishers to distribute their magazines on the web, without having to pay the commercial mediation of suppliers and sellers.
Convenience for the reader
Buying a digital magazine is way more convenient than buying a printed one. It can be done at home, at the office, on the bus. Pretty much everywhere. And the same goes for the consumption of the product: it can be read everywhere, anytime.
This is made possible by the constant presence of Internet connections that characterise our world. Moreover, thanks to the huge increase in smartphone usage, people can get access at all times, even if they aren’t at home.
This is made possible by the constant presence of Internet connections that characterise our world. Moreover, thanks to the huge increase in smartphone usage, people can get access at all times, even if they aren’t at home.
Sustainability
Digital magazines play a big role in the fight against paper-waste and deforestation.
Different Categories of Magazines
Auto & Cycles
Computers & Electronics
Education
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Market Analysis
Demographics - Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organisation target its consumers more accurately
Psychographics - Psychographics is the methodology of studying consumers based on psychological characteristics, such as values, desires, goals, interests, and lifestyle choices. Psychographics in marketing focus on understanding the consumer's emotions and values, so you can market more accurately.
Geographics - Geographics are used by businesses to market their goods from the local to the national level. Geographics can be used by local businesses to break a single neighbourhood down by the value of homes, the property taxes paid or any geographic features that may indicate consumer interest.